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I’ve Been Thinking – She should have been home for Christmas too
I’ve been thinking about drugs, wars, Christmases, and your hospital (the one you work in and/or the one you go to as a patient). On my daily walks, I’ve been listening to Laura Hillenbrand’sUnbroken: A World War II Story of Survival, Resilience, and Redemption. I’m at Christmas of 1943—the year Bing Crosby’s newly recorded “I’ll Be…
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Customize your customer service
If you’ve ever had anything custom-made, you can relate to how satisfying the experience can be. Whether it’s a new house, a tailor-made shirt, or even a special sandwich, getting exactly what you ordered is gratifying. That’s why I think we should rename customer service to “custom service.” Every customer contact should involve custom care…
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Marketing Focus – Essays on Management & Marketing
1. SCENARIO PLANNING ANALYSIS Mining resources are finite, ideas and innovation and infinite. In that one sentence is an overview of the reality and the opportunities of, and for, Australia. Critical analysis of scenario planning details reveal some substantive and important elements. Many of the aspects also relate, and are pertinent to individuals, sectors and…