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Patients First – A Unique Recruitment Process Underpinning Clinical Services Development
i2P has published many articles over time relating to clinical services and the strategy for recruiting patients. The basic concept has been first to recognise that pharmacists, in their consumer mix attract both customers and patients, and that the primary strategy to sustain core business is building a customer base plus having a marketing process…
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Strengthening the “Core” of Pharmacy
UK pharmacists have a similar media nemesis to Australian pharmacists in the form of the Daily Telegraph. That newspaper is not, however, owned or controlled by the Murdoch group. The UK Pharmaceutical Journal reports that: “The front page of The Daily Telegraph on 10 August 2015 read ‘Boots, Tesco and Superdrug to get access to NHS medical…
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On Being a TV “Star”
From time to time I have noticed comment in pharmacy media of the lack of programs on television that feature pharmacist’s roles and that make a positive contribution to pharmacy culture. Occasionally you find the odd program that has a minor mention of a pharmacist, but generally derogatory in some way due to a character…
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Good leaders ask great questions
Two leaders whom I respect a great deal and whose work I have studied both stress the importance of asking questions to find answers that will unlock your success. Dale Carnegie wrote about the ten ways to be a leader. Number four is to ask questions. John Maxwell in April of this year was named…
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Marketing Focus – Lesson Learnt and Fresh in Our Memories
A certain sense of tension and testiness currently pervades many workplaces and markets. Anxiety levels are up … confidence is down; so too are morale and trust. Mutual respect is being challenged. Relationships are being tested. Team and group cohesion is frayed. Employment and income security is being questioned. Sadly, good, open and two-way communication…
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15 Reasons to Date a Pharmacist
Trawling the Internet recently we came across the global dating site eHarmony promoting pharmacists as great life partners. Intrigued as to whether they were “fair-dinkum” we visited the site to see what they were saying and genuinely surprised when we realised that they were not being frivolous. As we discussed the implications of this material…
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PSA Media Releases 1. Sussan Ley appointment 2. Swearing in of Sussan Ley
December 23, 2014 Important step for healthcare as new Minister sworn in The swearing in of Sussan Ley as Australia’s new Minister for Health marks an important step in the ongoing health-reform process in this country and also for the future direction of the pharmacy profession, the Pharmaceutical Society of Australia says. National President of…
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Road to recovery: reversing the effects of binge drinking on mental health
Alcohol binge drinking is bad at any age. But binge drinking if you’re young and have a mental health issue is a recipe for disaster.Hence, join now in outpatient programs to improve mental health and to get rid off alcohol addiction.The good news is that intervening early with appropriate treatments can reverse the harmful effects…
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Recreating Pharmacy’s Story in an Invigorating Format
An opportunity is being created to present the story of Australian pharmacy in a significant manner. Significant because of the government beating inflicted on the profession, plus the “spin” created by competing health professions, has caused all of pharmacy to pause, lick its wounds and find the way forward. The Pharmacy Guild of Australia has…