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I’ll never forget what’s-his-name
A man had gone to a circus as a small boy and decided to return years later. He was sitting in a cheap seat when an elephant came along, reached up into the stands, wrapped his trunk gently about the man and carried him over to the best seat. The man turned to his…
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Make points with persuasion
We are in the thick of the most unusual political seasons I can remember. Who would have imagined the slate of hopefuls that spans the spectrum? And what will it take for the candidates to convince voters that they should lead the country?Qualifications? Sure. Campaign promises? Perhaps. Appearance? Doesn’t hurt. The best opposition research? Not…
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Trust – It Always Has to be Worked at
Pharmacy always appears in national polls measuring trust, and always in the first three, with results for pharmacists, nurses and doctors all highly ranked and all close together. Trust is an elusive concept to quantify and when evaluating, only a subjective opinion can be formed as a measurement. But in human beings it is something…
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Marketing Focus 1. The Year of the Entrepreneur 2. A Black Star 3. Pursuit of Business 4. Digital-Era Local Marketing 5. The Digital Divide
It’s official. 2016 is the year of the Entrepreneur. Those looking for leadership, financial stimulation and a “leg-up” from government or the mining industry will be disappointed. In both instances for them the cupboard is bare. For the innovators the potential for financial rewards will be substantial – but as rare as genuine entrepreneurs. …
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Give your self-confidence the boost you need
Walt Disney used to talk about the four Cs to success in life – curiosity, confidence, courage and consistency. He believed that if you applied these four Cs to your life, you could accomplish practically anything. But there was one C that Walt said was the greatest of all – confidence. He said, “When you…
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What Does Domino Pizza and Pharmacy-in-the-Home Service hold in Common?
One of the realities of an ageing population is that pharmacies will need to have a presence in a patient’s home as elderly people begin to lose their mobility and become more fragile. As lifespans increase, the number of family members able to provide support also diminishes (as they die off themselves or become equally…
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Customize your customer service
If you’ve ever had anything custom-made, you can relate to how satisfying the experience can be. Whether it’s a new house, a tailor-made shirt, or even a special sandwich, getting exactly what you ordered is gratifying. That’s why I think we should rename customer service to “custom service.” Every customer contact should involve custom care…
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Creativity in the Workplace – It has to be made possible
Think about a place where creativity would be encouraged and nurtured. Did you envision an art studio, a theatre, or maybe a child’s playroom? All those places come to mind pretty easily, but I’m willing to bet there’s one place that didn’t, and that’s the pharmacy workplace. The traditional working life that many of us…
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Marketing Focus – Essays on Management & Marketing
1. TRADING IN TRADING HOURS Everyone, it seems, has a somewhat entrenched view about trading hours. Opinions and positions on the issue differ, often appreciably.Some experts stated that people can also learn about how to rank higher in Google local searches to improve trading. Self-interest is conspicuous. Some commentators and players…
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The Power of One
I came across a story regarding a police initiative to combat the escalating prescription opioid abuse that is affecting communities in the US (and Australia) and which is causing family destruction and tying up unnecessary police resources at a very high cost for government. The story is really quite inspirational and may have application within Australia,…