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Wisdom is Sunlight Of the Soul
Quotes, aphorisms, proverbs or whatever you want to call them — I’m a junkie. I picked up the habit from my father who was an Associated Press journalist. Readers of my nationally syndicated column will recognize them as morals. They need to be short, snappy and to the point. A good moral or proverb must…
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Marketing Focus – 1. THE “HAWTHORNE EFFECT” LIVES ON. 2. SERIOUSLY, FUN 3. TRUE TO YOURSELF 4. INITIATING, NOT MANAGING CHANGE 5. GUARANTEED – REALLY?
1. THE “HAWTHORNE EFFECT” LIVES ON. It warrants attention, involvement and refinement by all the lessons learnt have been profound, but often unexpected. During the 1950s academics from University of Chicago undertook a study of employee performance at The Western Electric plant in the locality of Hawthorne, Illinois, United States of America. They were studying,…
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Bypass the AMA if Collaborative Ventures are Required for Unmet Patient Needs
It is becoming apparent that the medical profession leadership has clearly “lost the plot” in direction-setting, patient engagement and collaborative health when you analyse statements attributable to AMA leaders at their recent national conference. Cries that GP’s feel “under assault” through pharmacists encroaching into “their” territory of vaccinations and sick certificates, with no mention of better…
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What’s going on here?
Interesting reporting from within the medical/pharmacy media about the ego-driven (on both sides) reporting of the pharmacists versus doctors. There’s nothing new here, but why the sensational reporting? It’s even come down to the “evidence” – “you show me yours and I’ll show you mine…….we’ll agree to disagree and then retreat to our professions”. The…
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Make The Call To Improve Phone Skills
The world is getting smaller every day. Thanks to advances in technology, we can be connected to points around the globe in seconds through our computer or telephone. We can even be on the other side of the world almost in person in a matter of seconds. Businesses can easily reach people and places that…
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We are Judged Within Seven Seconds of Meeting Somebody
We are head down, tail up, working our way through a pile of prescriptions across the day, striving to use the skills that we are famous and respected for. Some of the people waiting for scripts will be people we already know. Others will be brand new patients, who we are engaging with for the…
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How did we go?
The codeine debacle has come and gone, and I’m not sure if our profession has come out of this squeaky clean. Judging by the number of media queries around the place, it’s timely to look back and see if this issue could have been handled better. And those enquiries and still coming. In retrospect, might…
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Pro Bono Pharmacy Services Create a Social Dividend
Pharmacists have always embraced a culture where service provision for health problems have been provided free of charge to local communities, while the physical product that resulted as a solution to those health problems attracted a monetary value. In contrast, GP’s charged for their services (consultations) and basically avoided selling products. Given that pharmacists and…
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MARKETING FOCUS -1. 2017 HAS BEEN A CHALLENGING TIME 2. BREAK FROM THE HERD 3. UNQUALIFIED SATISFACTION 4. UNTHINKING ARROGANCE 5. VALUE COMES AT A COST 6. THE GREAT DIVIDE – THE UNITED STATES OF AMERICA
1. 2017 HAS BEEN A CHALLENGING TIME Another year is about to conclude. It has been a challenging time. 2017 has seen numerous business floored, and highlighted the flaws of many others. A lack of true, integrated strategic plans, inflexibility, poor malleability and out-dated, expensive business models have contributed to contracting sales, squeezed margins and inadequate…
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Please give me eye contact!
It what seems obvious findings, patients prefer their doctors to be engaging in conversation, and to ignore any online screens. As electronic medical records become more common, it’s not unusual for doctors to enter data into a computer as they talk with their patients. Doctors seeing patients for the first time, when trying to build…