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Marketing Professional Services – Tactics & Strategies
Pharmacists are slowly coming to grips with the provision of professional services and are fleshing out suitable business models very cautiously. In part, this caution arises out of a sense of uncertainty because of the culture change that has to be embraced in converting what was previously an unstructured service (provided free of charge) to…
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Blockchain – disruptive technology behind “cryptocurrencies” and now set to invade health.
A blockchain is defined as a distributed database that can maintain an ever-expanding list of records (called “blocks”) without the need for a trusted administrator or a central server, instead relying on a peer-to-peer network collectively adhering to a protocol for validating new blocks. Each block contains a time stamp and a link to a…
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Ransomeware Attacks Reported in Australia & Globally
A recent alert from an Internet security organisation: “For a few hours, bad news is spreading quickly about a massive wave of infections by a new ransomware called “WannaCry”. We are still trying to collect more information about it. It seems that 45K attacks were detected from 74 differents countries: Big targets have been telecom…
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Health Self Service in Kiosk Format
Self service through health kiosks has had a presence in Australia for at least 15 years, but it does not seem to have a high profile in the pharmacies in which it is promoted. Possibly because it is viewed as a “no win” situation because it is rarely used to generate a new revenue stream…
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Gossip is the devil’s messenger
Four psychiatrists shared a hotel suite at a convention. Talking one night, one of them said, “You know, people are always telling us their troubles, but we have no one to talk to about our problems.” Another psychiatrist agreed. “Let’s tell each other our biggest problems and see if that makes us feel better. I’ll…
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Shopping
In this ever-changing world we have constant disruption. Beliefs that we once held for marketing concepts are forever changing as consumers react to the environment around them. And the online environment, while having many presentations and converts, is an environment that community pharmacists have yet to fully embrace and conquer. Particularly in the portrayal of…
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Strengthening the “Core” of Pharmacy
UK pharmacists have a similar media nemesis to Australian pharmacists in the form of the Daily Telegraph. That newspaper is not, however, owned or controlled by the Murdoch group. The UK Pharmaceutical Journal reports that: “The front page of The Daily Telegraph on 10 August 2015 read ‘Boots, Tesco and Superdrug to get access to NHS medical…