Outreach Services are Drivers for Clinical Services that can Expand Market Share
This article is the last in an article series attempting to summarise a focus for community pharmacy direction using an outreach Pharmacy-in-the-Home program as a […]
Pharmacy Design
Pharmacy in the Home (PIH) – Designing Your Future Direction
This is a project that has finally gained traction with community pharmacy leadership. As a reference exercise, i2P plans to condense its knowledge of PIH […]
Pharmacy Anywhere – A System for Pharmacy Enhanced Primary Care
It is now well over 20 years ago that i2P proposed that community pharmacy develop a system we titled “Pharmacy-In-The-Home”. The reason for such a […]
Marketing Professional Services – Tactics & Strategies
Pharmacists are slowly coming to grips with the provision of professional services and are fleshing out suitable business models very cautiously. In part, this caution […]
Marketing Focus – 1. CORRECTION 2. CHANNELLED MESSAGING 3. MONEY-BACK IS NO GUARANTEE 4. IF ONLY I KNEW … TO NEVER SAY NO TO NEW 5. THE DEATH OF SHOPPING CENTRES
1. CORRECTION. It is a defining term. The two major corrections in share markets around the world in the first 9 days of February were […]
Pharmacy Care- a Search for Competition?
It’s some time since I caught up with Seth Godin (the international marketing guru with a seemingly inexhaustible supply of words of wisdom and inspiration). […]
A4M Proposes a $1 trillion health cost save for US – why not Australia?
The American Academy for Anti-Ageing (A4M) is a medical group researching and treating the ageing process through utilising the concept of Integrative Medicine. They have […]
Micro-practice – Future Direction for Pharmacy
I2P has long proposed that pharmacy attracts two types of consumers – customers and patients. A little reflection will resolve this issue because clearly, customers […]
The Amazon Supermarket (and Pharmacy) Coming to a Place Near to You
Just before Christmas 2016 i2P alerted pharmacists to a global retailer (Amazon) making plans to enter the Australian market with a massive retail offering (see […]
Understanding Medical Cannabis
I2P has been proactive in identifying the potential of medical cannabis as a tool for clinical pharmacists and a useful treatment for chronically ill patients […]