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Pharmacy Design

Outreach Services are Drivers for Clinical Services that can Expand Market Share

November 26, 2018 <a href="https://i2p.com.au/authors/neil-johnston/" rel="tag">Neil Johnston</a> 0

This article is the last in an article series attempting to summarise a focus for community pharmacy direction using an outreach Pharmacy-in-the-Home program as a […]

Pharmacy in the Home (PIH) – Designing Your Future Direction

October 15, 2018 <a href="https://i2p.com.au/authors/neil-johnston/" rel="tag">Neil Johnston</a> 0

This is a project that has finally gained traction with community pharmacy leadership. As a reference exercise, i2P plans to condense its knowledge of PIH […]

Pharmacy Anywhere – A System for Pharmacy Enhanced Primary Care

August 19, 2018 <a href="https://i2p.com.au/authors/neil-johnston/" rel="tag">Neil Johnston</a> 0

It is now well over 20 years ago that i2P proposed that community pharmacy develop a system we titled “Pharmacy-In-The-Home”. The reason for such a […]

Marketing Professional Services – Tactics & Strategies

April 15, 2018 <a href="https://i2p.com.au/authors/neil-johnston/" rel="tag">Neil Johnston</a> 0

Pharmacists are slowly coming to grips with the provision of professional services and are fleshing out suitable business models very cautiously. In part, this caution […]

Marketing Focus – 1. CORRECTION 2. CHANNELLED MESSAGING 3. MONEY-BACK IS NO GUARANTEE 4. IF ONLY I KNEW … TO NEVER SAY NO TO NEW 5. THE DEATH OF SHOPPING CENTRES

March 18, 2018 <a href="https://i2p.com.au/authors/barry-urquhart/" rel="tag">Barry Urquhart</a> 0

1. CORRECTION. It is a defining term. The two major corrections in share markets around the world in the first 9 days of February were […]

Pharmacy Care- a Search for Competition?

October 2, 2017 <a href="https://i2p.com.au/authors/neil-johnston/" rel="tag">Neil Johnston</a> 0

It’s some time since I caught up with Seth Godin (the international marketing guru with a seemingly inexhaustible supply of words of wisdom and inspiration). […]

A4M Proposes a $1 trillion health cost save for US – why not Australia?

March 31, 2017 <a href="https://i2p.com.au/authors/neil-johnston/" rel="tag">Neil Johnston</a> 0

The American Academy for Anti-Ageing (A4M) is a medical group researching and treating the ageing process through utilising the concept of Integrative Medicine. They have […]

Micro-practice – Future Direction for Pharmacy

March 20, 2017 <a href="https://i2p.com.au/authors/neil-johnston/" rel="tag">Neil Johnston</a> 2

I2P has long proposed that pharmacy attracts two types of consumers – customers and patients. A little reflection will resolve this issue because clearly, customers […]

The Amazon Supermarket (and Pharmacy) Coming to a Place Near to You

February 20, 2017 <a href="https://i2p.com.au/authors/neil-johnston/" rel="tag">Neil Johnston</a> 0

Just before Christmas 2016 i2P alerted pharmacists to a global retailer (Amazon) making plans to enter the Australian market with a massive retail offering (see […]

Understanding Medical Cannabis

January 24, 2017 <a href="https://i2p.com.au/authors/i2p-staff-writer/" rel="tag">i2P Staff Writer</a> 0

I2P has been proactive in identifying the potential of medical cannabis as a tool for clinical pharmacists and a useful treatment for chronically ill patients […]

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