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Outreach Services are Drivers for Clinical Services that can Expand Market Share
This article is the last in an article series attempting to summarise a focus for community pharmacy direction using an outreach Pharmacy-in-the-Home program as a driver of future directions. We have identified two main demographics as being the driving forces – the ageing population and a younger time-poor demographic who have in their charge young…
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Pharmacy in the Home (PIH) – Designing Your Future Direction
This is a project that has finally gained traction with community pharmacy leadership. As a reference exercise, i2P plans to condense its knowledge of PIH projects and deliver this content to readers, spread over a number of articles. The necessity of the project is self evident when you consider age demographics of the Australian population.…
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Pharmacy Anywhere – A System for Pharmacy Enhanced Primary Care
It is now well over 20 years ago that i2P proposed that community pharmacy develop a system we titled “Pharmacy-In-The-Home”. The reason for such a proposal was because of the predictions for an ageing population demographic, expanding and potentially reaching a figure of 28 percent of total population. We argued that an ageing population would…
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Marketing Professional Services – Tactics & Strategies
Pharmacists are slowly coming to grips with the provision of professional services and are fleshing out suitable business models very cautiously. In part, this caution arises out of a sense of uncertainty because of the culture change that has to be embraced in converting what was previously an unstructured service (provided free of charge) to…
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Marketing Focus – 1. CORRECTION 2. CHANNELLED MESSAGING 3. MONEY-BACK IS NO GUARANTEE 4. IF ONLY I KNEW … TO NEVER SAY NO TO NEW 5. THE DEATH OF SHOPPING CENTRES
1. CORRECTION. It is a defining term. The two major corrections in share markets around the world in the first 9 days of February were timely reminders that a haemostatic process is innate and applicable to many aspects of commerce, society, politics, life and ecology. Correction does not equate to, or imply that there is…
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Pharmacy Care- a Search for Competition?
It’s some time since I caught up with Seth Godin (the international marketing guru with a seemingly inexhaustible supply of words of wisdom and inspiration). One of his recent quotes caught my eye: “In search of competition- The busiest Indian restaurants in New York City are all within a block or two of each other.…
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A4M Proposes a $1 trillion health cost save for US – why not Australia?
The American Academy for Anti-Ageing (A4M) is a medical group researching and treating the ageing process through utilising the concept of Integrative Medicine. They have come up with a simplified 10 point proposal designed to slash major costs from the health bill in the US – they say reductions of up to $1 trillion are…
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Micro-practice – Future Direction for Pharmacy
I2P has long proposed that pharmacy attracts two types of consumers – customers and patients. A little reflection will resolve this issue because clearly, customers will be attracted to the more commercialised aspects of pharmacy that compete with retailing in general, and the reason why pharmacists see their major competitors as supermarkets and variety stores.…
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The Amazon Supermarket (and Pharmacy) Coming to a Place Near to You
Just before Christmas 2016 i2P alerted pharmacists to a global retailer (Amazon) making plans to enter the Australian market with a massive retail offering (see http://i2p.com.au/how-amazon-will-dominate-global-retail/ ) and ambitions to dominate the entire retail sector. Amazon, of course, is already known in Australia for its online retailing of books While it often seems that some…
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Understanding Medical Cannabis
I2P has been proactive in identifying the potential of medical cannabis as a tool for clinical pharmacists and a useful treatment for chronically ill patients – particularly the elderly prone to suffering chronic conditions characterised with an underlying common factor of inflammation. People can also buy medical cannabis or marijuana in Real CBD store. Now,…