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Marketing Focus – 1. CORRECTION 2. CHANNELLED MESSAGING 3. MONEY-BACK IS NO GUARANTEE 4. IF ONLY I KNEW … TO NEVER SAY NO TO NEW 5. THE DEATH OF SHOPPING CENTRES
1. CORRECTION. It is a defining term. The two major corrections in share markets around the world in the first 9 days of February were timely reminders that a haemostatic process is innate and applicable to many aspects of commerce, society, politics, life and ecology. Correction does not equate to, or imply that there is…
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Social Justice Programs – An Opportunity for a Patient Engagement and Health Literacy Expansion
Now that Location Rules have been made more certain through enabling legislation, it provides a level of certainty in respect of investing in services which would provide a community benefit, that in turn, could eventually be funded through government along the already familiar experience of a public/private partnership. i2P has previously expressed the opinion that…
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Confusion reigns
Because of the rather appalling protection given by the 2017 vaccination campaign, I wonder where we will go with the 2018 version. There’s certainly mixed messages about the relative effectiveness we can expect. Interestingly, I posed this question on social media a few days ago. What might we expect? Will you get vaccinated? The responses…
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The Fear of Success
This is an idea that gained traction in the so-called New Age movement: people weren’t succeeding in life because, secretly, they were afraid of succeeding. The idea was hailed as a major breakthrough in understanding human psychology. Pundits presented the insight with a aura of smarmy, smug, self-satisfaction: “Of course, I’m beyond the fear, but…
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Pharmacy Professional Services – the Willingness to Pay
A recent study published by ScienceDirect discusses values of pharmacy professional services and the willingness to pay by consumers. The study was based on literature reports that specifically noted a willingness to pay a community pharmacist and had value established using the method described as Contingent Valuation Method (CVM). Some analysts have used the study…
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Health by Stealth!
Are we being complicit in accepting the gradual lowering of thresholds for various treatments? There’s some interesting discussions at the moment on the Cholesterol Treatment Trialist’s Collaboration. This is an international group of doctors and statisticians that includes Australia’s NHMRC Clinical Trials Centre. This collaboration seems to have a dogmatic approach to advocating the wider…
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OMNS – Middle Ear Infection in Infants and Children
Orthomolecular Medicine News Service: Middle Ear Infection in Infants and Children by Ralph Campbell, MD We call those big flaps on each side of our heads “ears”; so where is the middle ear? “Middle ear” refers to the medical terminology in which there are three parts: The external ear, the middle ear – a space bordered…
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Look for these traits in successful team players
It was a cold winter. The hedgehogs, realizing the situation, decided to bunch together to keep warm. However, the quills from each hedgehog pierced their next-door neighbors, so they decided to move apart. But then they started to freeze and die alone, so they made the decision to cuddle back together and live with the…
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An Opportunity Opens Up – Will Pharmacy Leaders Grab It?
As pharmacists and coalface health practitioners we accumulate a lot of knowledge that other health practitioners do not have access to. This is because we are the only health profession that does not require a payment from a patient to access our physical pharmacy space. In addition, pharmacy culture has always allowed pro bono professional…
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How did we go?
The codeine debacle has come and gone, and I’m not sure if our profession has come out of this squeaky clean. Judging by the number of media queries around the place, it’s timely to look back and see if this issue could have been handled better. And those enquiries and still coming. In retrospect, might…