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Brand Simplicity – Aldi Tops Globally – Brand Pharmacy Next?
It would seem that kudos accrues with brand simplicity. This means that with simplicity, consumer understanding of the brand increases as does trust. This particular marketing metric may be worth following through given the recent launch of a PGA marketing campaign around the theme of “Ask your pharmacist” which, given the money invested, is an…
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Please Help the Worried Well
I’m not sure what’s happening, and it may be a result of the issues around blood tests for everything including underwear size, but I’m seeing lots of blokes especially who, having had a blood test which shows a slightly elevated something or other, are scared stiff about the ramifications. Fasting glucose levels that has slightly…
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Is it ‘Wellness’ or ‘ Wellne$$’?
I was introduced to the concepts of ‘well-being’, and ‘wellness’ after my cancer was diagnosed 10 years ago. Have these terms, intended to guide patients back to good health, been high-jacked by the Complementary and Alternative Medicine (CAM) industry to exploit us? A definition of ‘well-being’ is “the state of being comfortable, healthy, or happy“.…
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Transformational Change in Healthcare and Education
Transformational is the “buzz” word given to that segment of change required to eliminate medical errors and prevent iatrogenic disease from occurring. In September 2013, the Journal of Patient Safety reported that an estimated 400,000 patients die each year in the US due to preventable medical errors. If that number of people were to die…
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Patient – Centred Patient Homes
We are reading a lot about aspirations in terms of attitudes to treatment of patients in transformational health spaces. A culture change drives this thinking because we are aware that health costs as an integrated whole are far too high and that patients do not feel they are in control of their health in any…
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FOUR WAYS TO PREPARE YOURSELF FOR AN EBOLA OUTBREAK
Editor”s Note: The following article is republished from a US newsletter titled “Underground Insider”. It contains sensible and useful information for pharmacists to utilise within their own homes and families, or to pass on to any worried customers/patients. In Australia, we are fortunate that our location provides some defence against viruses such as Ebola, but…
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Same Mountain
Editor’s Note: i2P finally has a chiropractor writer with the courage to defend his profession. We have given him anonymity to protect him from the Skeptic lunatic fringe who seem to believe they have a divine right to vilify people not of their belief. Much like the Ku Klux Clan. He writes under the pseudonym…
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Ancient Europeans were lactose intolerant for the first 4,000 years they made cheese
As early humans shifted from hunting and gathering to agriculture, their genomes shifted, too. But according to new research, the adaptations that allow us to enjoy dairy products without digestion problems may have arisen much later than expected in some populations. The new study, published Tuesday in Nature Communications, sequenced the genetic information of 13…
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As Pharmacists How Can We Prepare For an Ebola Outbreak?
Like a lot of health professionals I have been reading about the Ebola outbreak and what we, as pharmacists, should provide in the form of information or treatment support. I have not seen anything from our official bodies, and it may be too late if an outbreak actually occurs within Australia. The mathematics of the…
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The Battle Clinical Pharmacists Have to Win
I was pleased to see an opinion article by Jeff Shaw, recently published in Pharmacy News. Basically, he was outlining how the pharmacy landscape had changed since 1996 where his pharmacy students at that time thought the class titled “Clinical Pharmacy” was one more designed for hospital pharmacists. He said: “Fifteen years on the whole…