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On Being a TV “Star”
From time to time I have noticed comment in pharmacy media of the lack of programs on television that feature pharmacist’s roles and that make a positive contribution to pharmacy culture. Occasionally you find the odd program that has a minor mention of a pharmacist, but generally derogatory in some way due to a character…
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3D Drug Printing Becoming Commercialised for Pharmacy Use
The initial burst of enthusiasm that followed a laboratory experiment in the printing of drugs using 3D-technology, was in turn, followed by a hiatus that was due to the problems (needing solutions), of getting the product to market, and registered through the FDA, TGA etc. One of the first companies to emerge with proven functional…
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Marketing Focus – Short Stories on Management & Marketing
DIGITAL-ERA MARKETING– MISUNDERSTOOD AND UNDER-UTILISED “Digital era” and “Digital marketing” are two phrases and concepts that are largely misunderstood and therefore under-utilised. For some, both are confronting, intimidating, overwhelming. They need not, and should not be so. An overwhelming majority of digital marketing campaigns fail to achieve their optimum because of a lack of direction,…
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Pursuit of perfection leads to search for excellence
Two men met on an airplane and began to talk. They asked each other the usual questions, and as it happened, one of the men was married and the other man was not. After a while a married man asked, “Why is it that you never married?” The single man looked pensive then said, “Well,…
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The Opportunity for Pharmacist Provided Triage Services
Triage, is a word derived from the French verb trier, which means to separate, sift or select. It is really a management process and management consultants constantly use the system to make management systems more efficient. It can can be applied to any workflow component of a pharmacy, and so the word has slightly different meanings depending on…
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Paint the Ceilings
I’ve been thinking about pizza, ceilings, and what we want from airlines and caregivers. I am a frequent flier, United 1K, in the interest of full disclosure. Last week, I was chatting with a fellow passenger who holds the airline’s highest status—Global Services. You can guess what two road warriors who’ve endured a hundred thousand…
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PSA15 – It’s now or never
The Pharmaceutical Society of Australia PSA have created a fresh new concept in pharmacy conferences which incorporates the best of previous conferences such as the CPExpo and PAC into an innovative new conference named PSA15. Joe Demarte the newly appointed president of the PSA began by saying that Australian pharmacy is undergoing unprecedented change, our…
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Nine Holistic Health Practitioners Die – Others Disappeared.
Some recent, very alarming events have occurred in the US over the past six weeks that involve the death, murder or disappearance of a number of prominent health practitioners. Commentators are drawing comparisons with proven established behaviour of Global Pharma companies and ask the question “Did they really go this far?” i2P adds that while suspicions…
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(Clinical) Trials and errors
The new anticoagulants are a cause for concern. The brilliant medical marketing has meant that so many of our patients are on them. Perhaps as the years go by, we will get a better understanding of the adverse effects and interactions which are ever so slowly coming to light. When you consider the number of…
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Vaccination Updates
Editor’s Note: Judy Wilyman, a PhD student based at the University of Wollongong, is researching government vaccination policies. And it’s just as well, because vaccination policy is all over the place, seemingly driven by vaccine manufacturers with little regard for human safety. i2P is not interested in the extreme politics of vaccination, simply safe vaccination. It…