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Marketing Focus – 1. All things are relative 2. Don’t get ahead of yourself 3. Differing costs of production reproduction
All things are relative. However, as a measuring template this contention has limited value or meaning for many businesses and consumers, particularly in the prevailing marketplace The point was highlighted to me during, and as a consequence of two recent series of radio and television interviews in which I participated – on two topics, being:…
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Patients First – A Unique Recruitment Process Underpinning Clinical Services Development
i2P has published many articles over time relating to clinical services and the strategy for recruiting patients. The basic concept has been first to recognise that pharmacists, in their consumer mix attract both customers and patients, and that the primary strategy to sustain core business is building a customer base plus having a marketing process…
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A Glimmer of Hope – A Tentative Leadership Initiative
A glimmer of hope has begun to emerge for those clinical pharmacists who would like to work in a GP environment engaging with patients, GP’s and other health professionals in a practice setting. On the 24th August, the PSA organised a forum on “Pharmacists in General Practice” and had as a keynote speaker, UK pharmacist…
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‘Marketing Based Medicine’ steamrolls ethics and science in proposed Victorian vaccine laws.
What some people are terming ‘Marketing Based Medicine’ has just won a huge victory in the state of Victoria, trampling rough shod over medical ethics and good science. The Labor government plans to exclude children from daycare and kindergarten, who are partially or fully unvaccinated, marking a big departure from the more considered approach of…
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Peer- Reviewed…..really?
The Editor-in-Chief of the Lancet has recently declared that “much of the scientific literature, perhaps half, may simply be untrue. Afflicted by studies with small sample sizes, tiny effects, invalid exploratory analyses, and flagrant conflicts of interest, together with obsessions for pursuing fashionable trends of dubious importance, science has taken a turn towards darkness”. Interesting,…
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Five Reasons Why a Business Fails To Work as a Team
I have just read a great book written by Patrick Lencioni which provides an insight as to why teams fail to achieve great things. The book, ‘The Five Dysfunctions of a Team” has been based around an online assessment in which nearly 15000 participants undertook. The outcome of the assessment was that 68% of teams…
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Vitamin C Infusions – where’s the evidence?
Soon after finding an engorged tick in my hair, during a recent visit to northern New South Wales, I found myself nursing a sore head in the waiting room of a busy ‘Integrative Medicine Clinic’. This was not the first time I had experienced a tick bite, so, as a cancer patient concerned about infection,…
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Vitamins and Surgery: The Real Story A Report from the Front. Well, Maybe a Bit Lower.
Orthomolecular Medicine News Service, August 24, 2015 Over 100 million Americans will undergo surgery this year, and I was one of them. Not a big deal: a routine outpatient hernia repair, caused by sure-I-can-lift-that-extremely-heavy-box syndrome, the tendency towards which is almost certainly carried on the Y chromosome. In their personalized how-to-prepare-for-surgery instructions, both the surgeon…
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Strengthening the “Core” of Pharmacy
UK pharmacists have a similar media nemesis to Australian pharmacists in the form of the Daily Telegraph. That newspaper is not, however, owned or controlled by the Murdoch group. The UK Pharmaceutical Journal reports that: “The front page of The Daily Telegraph on 10 August 2015 read ‘Boots, Tesco and Superdrug to get access to NHS medical…
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Create Your Own Brand Challenge – or Spring Clean the one you already have
Starting with a blank sheet of paper gives you a sense of having a fresh and clean starting point, but no sense of who you are, what you do or where you are going. That requires a bit of thinking, planning, decluttering and logical projection. It’s the same process whether you are designing a brand…