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VAXXED – From Cover-Up to Catastrophe
The writers at i2P have always had knowledge of the links between Big Pharma, Big Agriculture, Big Tobacco and mainstream media. Big Pharma has major investments in mainstream media and entertainment enterprises. It also includes Hollywood and its actors, plus the music industry and sporting organisations. That Big Pharma can practice its character assassination through its…
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Coercion Starts at the Top
We are losing our democracy at a very fast rate. It’s very obvious that we do not have a government “of the people, by the people, for the people”. It is rule by coercion and corruption with mainly US corporate giants, pulling the strings. And Australia is about to give up its heritage to corporate…
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Selling is not all about the product
Over my decades in business, I’ve noticed a baffling trend: “sales” has become a dirty word. I’m on a life-long campaign to change that. In fact, many companies no longer call sales people sales people. They have account executives or account specialists, business developers, client advisers, relationship consultants, territory managers and numerous other monikers. I…
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What are you Competing on?
The profession is going backwards. Seth Godin has obviously attended APP16…..here’s his latest and it’s so timely as many pharmacists try and emulate the yellow box method. What are you competing on? It’s pretty easy to figure out what you’re competing for—attention, a new gig, a promotion, a sale… But what is your edge? In…
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I’ve been thinking about effective (and defective) e-mails
This morning I reread a helpful blog from Well Said’s CEO, Darlene Price. Her subject line, “STAND OUT IN THE INBOX: Writing Emails That Get Results,” delivered on its promise, which is nothing new for Darlene. The first of five best practices suggested by the communication coach: “Make the subject line clear, specific, and actionable.”…
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Digital Nomads – Providing Clinical Services That Appeal
There’s a growing opportunity that is emerging among professionals who are adapting to a nomadic lifestyle. You don’t have to be “grey” to qualify for the lifestyle – and it can accommodate any age. It does however, require a full confidence in your knowledge base and have some tech-savvy skills in addition. Welcome to the…
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Nissan Foresees Offices Powered by Electric Cars – We see Electric Cars Becoming Offices Occupied by Digital Nomads
Electric vehicles have potential to change the way we live beyond transportation. No longer a question of ‘if,’ but a matter of ‘when,’ electric vehicles are already changing the status quo of transportation. And they will have a niche within pharmacy. We’re at the beginning of one of the few times in human history where…
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Increase Safety Checks as Pharmacists Prepare to Leave Dispensaries
With the introduction of automated dispensing systems new safety factors appear as the pharmacist has to interface and change work-flows between dispensing assistants and the patient. And that takes place after a complete refit of the dispensary to accommodate the new robotic equipment and its impact on work-flows. Because of the pressures on the pharmacist…
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Embracing the Empowered Patient
The year 2016 ushered in a range of problems that caught health care providers generally unprepared as events unfolded. We all tend to keep in our own silos and do not necessarily take on an awareness with what is happening in the world of doctors, nurses and allied health practitioners unless they impact us directly…
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Community Pharmacy or Commodity Pharmacy?
Are pharmacies becoming a glamorised outlet for widely advertised complementary and over-the-counter medicines that require no skill to “pack and wrap”? Sales based on an advertisement in weekend papers (all heavily discounted of course!) and sales of nutritionals into China are driving our professionalism underground. Pharmacists who have never entertained supporting a particular complementary medicine…