Category: Opinion

  • Marketing Focus – Essays on Management, Marketing & Business Strategies

    Marketing Focus – Essays on Management, Marketing & Business Strategies

    It’s July, and the start of a new financial year for businesses operating in Australia. Perhaps more significantly, the change of month and focus heralds the end of seemingly countless, inappropriate and largely ineffective End-of-Financial Year Sales. The era of door-buster sales events has lapsed, a product of too many sales, a lack of consumer focus…