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Marketing Focus – Essays on Management & Marketing
1. SCENARIO PLANNING ANALYSIS Mining resources are finite, ideas and innovation and infinite. In that one sentence is an overview of the reality and the opportunities of, and for, Australia. Critical analysis of scenario planning details reveal some substantive and important elements. Many of the aspects also relate, and are pertinent to individuals, sectors and…
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Create Infinite Growth Through Appropriate Brand Building
Recently, I came across a paper published on the Boston Consulting Group (BCG) website and it was titled “Eight Lessons to Secure Infinite Growth”. It was a paper that involved simple processes to create strong brand images. As I read into the detail I found that if I changed some of the nomenclature it was…
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Back to Basics – What is your marketing strategy?
I have heard many comments floating around in pharmacy discussions, that community pharmacy has become exceptionally vulnerable since the “Big Yellow Box” has demonstrated that it can outspend all the rest of pharmacy in advertising. In other words, only two camps exist – them and us! To me, that is a lot of nonsense, since…
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Marketing Focus – Essays on Management & Marketing
1. TRADING IN TRADING HOURS Everyone, it seems, has a somewhat entrenched view about trading hours. Opinions and positions on the issue differ, often appreciably.Some experts stated that people can also learn about how to rank higher in Google local searches to improve trading. Self-interest is conspicuous. Some commentators and players…
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A Pharmacy Hub- Providing Advanced Patient Investigations and Linking to all Health Providers
In a recent i2P article a novel design and brand for a walk-in clinic was identified, and its rollout across the US. Its’ target market vision is 62,000 pharmacies – every single pharmacy operating within the US. (Read: Telehealth and Telemedicine – a major pharmacy opportunity in Healthspot Concept ). Of course, it will eventually land in Australia…
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Health Out of Pocket Costs Will Impact Pharmacy
The following information was recently released by the AIHW which is showing a trend for government spending to remain a constant while private expenditure is trending upwards. “Total expenditure on health was estimated at $154.6 billion in 2013–14, up by 3.1% on 2012–13 in real terms. Growth in expenditure per person was $6,639, which was…
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The Concept of a Precinct Pharmacy – a Different Form of Collaboration
We are all aware of the changing dynamics with our own profession of Pharmacy and the fact that it is a global phenomenon, even where different health funding models exist. We have seen the rapid growth of Retail Clinics in the US after a decade of evolution. The now accepted model is showing a high…
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Marketing Focus – 1. All things are relative 2. Don’t get ahead of yourself 3. Differing costs of production reproduction
All things are relative. However, as a measuring template this contention has limited value or meaning for many businesses and consumers, particularly in the prevailing marketplace The point was highlighted to me during, and as a consequence of two recent series of radio and television interviews in which I participated – on two topics, being:…
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Patients First – A Unique Recruitment Process Underpinning Clinical Services Development
i2P has published many articles over time relating to clinical services and the strategy for recruiting patients. The basic concept has been first to recognise that pharmacists, in their consumer mix attract both customers and patients, and that the primary strategy to sustain core business is building a customer base plus having a marketing process…
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‘Marketing Based Medicine’ steamrolls ethics and science in proposed Victorian vaccine laws.
What some people are terming ‘Marketing Based Medicine’ has just won a huge victory in the state of Victoria, trampling rough shod over medical ethics and good science. The Labor government plans to exclude children from daycare and kindergarten, who are partially or fully unvaccinated, marking a big departure from the more considered approach of…