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Seth Godin Clarity – as applied to pharmacy
I have long been admired the mental agility of Seth Godin, the US marketing guru who was the author of an Internet transforming book titled “The Ideavirus”. Basically, he identified and predicted what has now come to pass, in that “word of mouth” would be displaced by “word of mouse”. His words reported further along…
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Taking the Initiative with Co-Pay
Chemist Warehouse, as you would have imagined, has taken the initiative to discount the co-pay for PBS prescriptions by $1.00. The impact on a retail pharmacy like the warehouse model is not quite the same as for a community pharmacy, because budgets for retail pharmacies are geared for lower profit percentages combined with higher turnover…
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A Home Doesn’t Need to Have a Single Roof – Because it Might Need to be a Neighbourhood
The “buzz words” floating around the newly discovered world of primary health care are “Patient-Centred Homes”, a concept where a focus is generated on a patient through a triage process where patients are provided an efficient sequential introduction to the health resource most required by those patients under the one roof. Results to date in…
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Shopping
In this ever-changing world we have constant disruption. Beliefs that we once held for marketing concepts are forever changing as consumers react to the environment around them. And the online environment, while having many presentations and converts, is an environment that community pharmacists have yet to fully embrace and conquer. Particularly in the portrayal of…
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Give your self-confidence the boost you need
Walt Disney used to talk about the four Cs to success in life – curiosity, confidence, courage and consistency. He believed that if you applied these four Cs to your life, you could accomplish practically anything. But there was one C that Walt said was the greatest of all – confidence. He said, “When you…
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Pineapple Express – A Retail Store Concept for the Sale of Marijuana
Editor’s Note: The Pineapple Express has engaged design firm, The McBride Company, to envision the future of cannabis culture (and consumerism). While the laws in the US are completely different to Australia (some states in the US allow recreational use of marijuana) it is not beyond expectation that a similar culture will emerge in Australia.…
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Marketing Focus – Essays in Management & Marketing
1. “We are family”. Three small words. But not a three-word slogan. Collectively, they represent a force of nature in society and business. The importance and power of the phrase were brought home to me at a nephew’s 50thbirthday party. He shared with his guests that he and I had had a counselling session when…
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A New “Social Enterprise” Wholesaler
A new generic wholesaler has formed up as a philanthropic venture designed to apply its total net profit evenly between two organisations – the Breast Cancer Network Australia and Breast Cancer Institute of Australia. This ‘social enterprise’ company is called For Benefit Medicines (FBM) and it will negotiate generic drugs under a generic label with an FBM suffix.…
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The PBS $1 Discount – Strategies for Coping
The next 12 months will be a real time of testing as the discount PBS co-payment of $1 begins to bite. You must prepare to combat this process immediately to ensure that your pharmacy will survive. This cynical process adopted by government, has the potential to generate many bankruptcies after the first year of introduction. And…
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Increase Your Employability – Build a Personal Brand Through IT & Social Media
Increasingly, it is becoming more difficult for pharmacies to employ a range of pharmacists. It is simply because of the diminishing money supply in the system. This comes about because of the commoditisation of the PBS and the lack of courage by all pharmacy leaders to develop systems and services that are not government funded…