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Marketing Focus – Let’s Get Physical
Ah, the ebbs and flow of commerce. In recent times there has been a noticeable migration from dedicated on-line business channels to the acquisition, commencement and implementation of traditional bricks and mortar premises. At the forefront is Amazon, with its acquisition of the retail network Whole Foods, and its 450 + outlets in some 43…
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Marketing Focus – 1. “GO JUMP” 2. UNINTENDED CONSEQUENCES 3. NO SECOND CHANCES 4. PRIORITY GOAL-ACCESS 5. DIFFERENT MARKETS DIFFERENT PERSPECTIVES 6. ENHANCE THE VALUE OF BUSINESS PARTNERSHIPS AND RELATIONSHIPS
1. “GO JUMP” A common implicit and explicit response to the challenge extended to conference delegates and business workshop participants that they “Dare to be different, and to take a risk”. I will accept the advice and you can click here to know more about the matters that were discussed in this meeting. In the early…
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Marketing Professional Services – Tactics & Strategies
Pharmacists are slowly coming to grips with the provision of professional services and are fleshing out suitable business models very cautiously. In part, this caution arises out of a sense of uncertainty because of the culture change that has to be embraced in converting what was previously an unstructured service (provided free of charge) to…
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Marketing Focus – 1. CORRECTION 2. CHANNELLED MESSAGING 3. MONEY-BACK IS NO GUARANTEE 4. IF ONLY I KNEW … TO NEVER SAY NO TO NEW 5. THE DEATH OF SHOPPING CENTRES
1. CORRECTION. It is a defining term. The two major corrections in share markets around the world in the first 9 days of February were timely reminders that a haemostatic process is innate and applicable to many aspects of commerce, society, politics, life and ecology. Correction does not equate to, or imply that there is…
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Pharmacy Professional Services – the Willingness to Pay
A recent study published by ScienceDirect discusses values of pharmacy professional services and the willingness to pay by consumers. The study was based on literature reports that specifically noted a willingness to pay a community pharmacist and had value established using the method described as Contingent Valuation Method (CVM). Some analysts have used the study…
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MARKETING FOCUS -1. 2017 HAS BEEN A CHALLENGING TIME 2. BREAK FROM THE HERD 3. UNQUALIFIED SATISFACTION 4. UNTHINKING ARROGANCE 5. VALUE COMES AT A COST 6. THE GREAT DIVIDE – THE UNITED STATES OF AMERICA
1. 2017 HAS BEEN A CHALLENGING TIME Another year is about to conclude. It has been a challenging time. 2017 has seen numerous business floored, and highlighted the flaws of many others. A lack of true, integrated strategic plans, inflexibility, poor malleability and out-dated, expensive business models have contributed to contracting sales, squeezed margins and inadequate…
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Prime Air – The Amazon Solution for Internet-ordered products is not quite ready for take-off
Amazon has invested time and money to speed up its shipping services. It has algorithms that anticipate a client order, ultra-efficient robots that pick items from warehouses, and even a service titled Prime Now that delivers allowable items to your doorstep, just hours after you order them. Amazon’s primary focus appears to be to market and control totally an…
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Your business depends on your personal touch
Mamie Adams always enjoyed going to a branch post office in her town because the postal employees there were friendly. She went there to buy stamps just before the holidays one year and the lines were particularly long. Someone pointed out that there was no need to wait in line because there was a stamp machine in…
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MARKETING FOCUS – TEN ESSAYS on Management & Marketing
1. COMMUNICATE, TELL STORIES, BUILD TEAMS There exists among many in business at present a focus, if not a fixation, on digital disruption, technological change and the rapid evolution of Artificial Intelligence. It is important that we do not get ahead of ourselves and the marketplace. Too often customers and clients are left behind. …
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Good enough never is
There’s a good reason why Debbie Fields of cookie fame is so successful, and she summed it up in an aphorism I’ll never forget – “Good enough never is.” Debbie told me how she coined that phrase after she visited one of her first stores. She walked in unannounced and saw a large crowd of…