-
The 10-Year Market Plan: A new Pharmacopiea+ New Clinical Services
A 10-year market plan has been called for pharmacy. Who will have the lead in this initiative and how will it be made inclusive so that any pharmacist may contribute? Indeed, does the traditional leadership group for pharmacies, the Pharmacy Guild of Australia, have sufficient moral capital to be even considered for this important job?…
-
A Great Pharmacy Opportunity – Omnichannel Retailing
Retailing is all about being fast on your feet and unfortunately pharmacy has lost its retail skill set, except maybe in the field of discounting, which is not an attractive model for this point in retail pharmacy development. General retailers are looking (and acting) on a concept called omnichannel retailing which is a trend for…
-
Understanding Substitutes
Editor’s Note: We have republished an excerpt from marketing guru Seth Godin’s blog, because we thought it relevant to pharmacy practice, particularly when pricing clinical services. A link to Seth’s site appears at the foot of this article Seth Godin: This is a pretty long post, and I know that you could easily substitute another…
-
Building a Better Business Model – Not a Mouse Trap
Hej! from Copenhagen (København), capital city of Denmark, home of Hans Christian Andersen and focus of the music and lyrics of Frank Loesser from his 1952 song, “Wonderful Copenhagen”. Geographically, we’re a long way from Perth and Australia. However, in the global community some perspectives don’t vary. Typically, attitudes override aptitudes in identifying and realising…