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Brand Simplicity – Aldi Tops Globally – Brand Pharmacy Next?
It would seem that kudos accrues with brand simplicity. This means that with simplicity, consumer understanding of the brand increases as does trust. This particular marketing metric may be worth following through given the recent launch of a PGA marketing campaign around the theme of “Ask your pharmacist” which, given the money invested, is an…
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Channel 7 Program Sunday Night Reports on Trasylol Cover-Up
Ross Coulthart, the Sunday Night investigative reporter from Channel 7 TV, broke a story involving the drug Trasylol, its grim history and the trail of destruction created after its original launch in the global marketplace. The story revolved around Jenny Lloyd, a Victorian woman who was two years old when her father (David Lloyd) died…
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Unconditional Expenditure
Editor’s Note: The following brief article by Barry Urquhart has been included as a baseline for pharmacists to consider what “unconditional markets” they may be associated with from within their pharmacy. Barry talks about the metrics of pet food as being one example. Would not pet medicines fit into a similar category? And what about…
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RE-PRICING AUSTRALIA
Global forces are at play. Marketplace reality is becoming more conspicuous. In essence, Australian products, services, labour, skills, brands, and entities are being repriced, – and not at the discretion of owners, managers and directors. There is no better example than the recent decision by the multi-national corporation Chevron to import from Scandinavia, over 11,000…
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NPS Media Releases – 1. Tricks of the Trade 2. Diagnostic Approach to Fatigue
1. TRICKS OF THE TRADE IN DRUG PROMOTION An article in the latest edition of Australian Prescriber looks at the controversies of promoting drugs to doctors. While direct-to-consumer advertising of prescription drugs is prohibited in Australia, drugs are advertised to healthcare professionals. Author Paul Biegler, Adjunct research fellow at the Centre for Human Bioethics, Monash University, dissects…
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The Marketing Mix – A Starting Point For a Re-Invented Pharmacy With No Ownership or Location Rules
Producers and consumers In the short run, it’s more fun to be a consumer. It sure seems like consumers have power. The customer is always right, of course. The consumer can walk away and shop somewhere else. In the long run, though, the smart producer wins, because the consumer comes to forget how to produce.…
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Hype And High Water
Market bubbles, busts and waves have a common element – hype. When emotions, rather than fundamentals are driving the marketplace it is time to take pause, and stock. Now is that time. Clearing the inventory of current marketing, price, merchandise and promotional strategies is sage advice. Reassurances that high prices are founded on solid foundations,…
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Apple Opportunities or Not – Disruption and Vision
If you think back to 2001 and the iPod, it changed the music market (eventually impacting CD sales) and replaced Napster & Kazaa file-sharing. For around $0.50-$2/song, Apple established a price point consumers were willing to pay and the Music Copyright Moguls (not artists) would entertai They weren’t the first MP3 player, but the first…
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The Feel Good Principle: Making People Feel Better by Avoiding Inadequacy Marketing
We like things that make us feel good. We avoid stuff that hurts, feels bad, or is painful. It’s a basic human principle — embrace pleasure, and avoid pain. This explains why so many of us fail at New Year’s resolutions. Let’s be honest, most of us suck at resolutions. Here’s the reason why: they’re…
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NPS Medicinewise Announces First Bilingual Pharmacist Hour
NPS MedicineWise today announced its first bilingual Pharmacist Hour which will be held in Arabic later this month.Pharmacist Hour is an ongoing successful program which encourages consumers to ask questions about medicines on NPS MedicineWise’s Facebook page. Questions are answered by a pharmacist who is a member of the NPS Medicines Line team. The Arabic-language…