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Are Your Consumers Customers or Patients?
It seems that as pharmacies become more corporate in nature and larger in total business transacted, the concepts of pharmacy are tested, with the view of providing more financial benefit to the owners, either in the format of paying lowest possible wages to employed pharmacists, illegal removal or manipulation of award requirements (such as meal…
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The Start-Point for Community Pharmacy Clinical Services – The Walgreen Model
There is no doubt that when an individual undertakes fitness training they measurably do better if they have a fitness coach supervising the process. And it works even better if there is some form of reward attached when goals are reached. Jenny Craig weight loss programs would not have the success they have had without…
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Supermarket Comparisons – are they individually different?
i2P began reporting on Aldi well before they opened their first store in Australia and it has always been favourable. They are renowned for their constant attention to detail in designing their internal systems and their continual auditing of costs. They also tend to put cost savings back into their retail prices. And by putting…
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Organise online to succeed offline – the connected world
Business online architecture is driven by the culture of cloud computing adapted for use with mobile technologies. And it creates a “constantly connected” environment that we either master to serve us in three major themes, or we become slaves to our own electronic environment. Those themes are effectiveness and productivity, balance and awareness, growth and…
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Walmart Is Rolling out a Primary Health Care “whole of store” Concept
It’s not just pharmacy expansion that US retail giant Walmart is changing the face of, but the entire scope of primary health care. This brings them into direct conflict with medical centres and given the massive resources and scale of operations, they are in a position to alter the primary health care market significantly and…
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Marketing Focus: 1. Dunning Kruger Effect 2. Modern Retailing 3. A Sustainable World
That explains a lot! Australian Labor Party (ALP) political heavy-weights Bill Shorten, Tanya Plibersek, and Penny Wong appear to have at least one thing in common. They each exhibit the characteristics of the Dunning-Kruger Effect. It is not an affliction that is limited to politicians and politics. Some business owners and marketers (along with their entities,…
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PBS Co-Pays…Come out Swinging!
When something does not make sense and defies commonsense and logic- then it is political. The decision to enable pharmacists to discount the PBS co-pay by up to $1.00 is one such decision. The logic is that it will create more competition, but the reality is that it will cause erosion to the profit base…
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How pharmaceutical marketing is harming us, and the seven reforms we need now
“I may sound like a conspiracy theorist nut when I say this but the pharmaceutical companies are master manipulators…” begins Dr Martin Whitely, Senior Advocate for the WA based Health Consumers Council. “… They rip off Australian taxpayers via the Pharmaceutical Benefits Scheme and pull the wool over the eyes of drug safety regulators everywhere.”…
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Replacing the PBS market for a sustainable Income – home health technology, self care and primary health care
PBS is almost a lost cause. The amount of time that is invested in this product compared to the return on invested capital, is now not viable. This will not improve as health minister, Sussan Ley, has stated she is “not interested in pharmacists’ pay packets, only lower costs for consumers”. A directional change is…
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®Easy chain – Sartoretto Verna rethinks pharmacy design
Editor’s Note: Australian community pharmacy design is altering to include more compound dispensing, a variety of clinical spaces and less general retailing. Interview rooms will take away wall space and the display shelving, so new innovations are required. Sartoretto Verna has harnessed this trend in a presentation they call the Easy chain display system that…