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Strengthening the “Core” of Pharmacy
UK pharmacists have a similar media nemesis to Australian pharmacists in the form of the Daily Telegraph. That newspaper is not, however, owned or controlled by the Murdoch group. The UK Pharmaceutical Journal reports that: “The front page of The Daily Telegraph on 10 August 2015 read ‘Boots, Tesco and Superdrug to get access to NHS medical…
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Create Your Own Brand Challenge – or Spring Clean the one you already have
Starting with a blank sheet of paper gives you a sense of having a fresh and clean starting point, but no sense of who you are, what you do or where you are going. That requires a bit of thinking, planning, decluttering and logical projection. It’s the same process whether you are designing a brand…
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Global Supermarkets Will Affect Australian Pharmacies
Australian supermarkets are set to share the market with a new global entrant -the German-based Lidl supermarket, which is a discount entrant sharing similar styles and philosophies as Aldi – the other German supermarket which has established itself with a very successful market share already in Australia. When you view a Lidl store it’s hard…
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UK Supermarket Reversal – Offloading Pharmacies Instead of Acquiring Them
Sainsbury Supermarkets occupy the Number Two position in the market share chart of UK supermarkets. But it has shown a decline in market share and turnover in the last financial year, and this has been attributed to the discounters Lidl and Aldi. Aldi had the greatest impact with its sales increase being to the order…
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3D Drug Printing Becoming Commercialised for Pharmacy Use
The initial burst of enthusiasm that followed a laboratory experiment in the printing of drugs using 3D-technology, was in turn, followed by a hiatus that was due to the problems (needing solutions), of getting the product to market, and registered through the FDA, TGA etc. One of the first companies to emerge with proven functional…
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Marketing Focus – Short Stories on Management & Marketing
DIGITAL-ERA MARKETING– MISUNDERSTOOD AND UNDER-UTILISED “Digital era” and “Digital marketing” are two phrases and concepts that are largely misunderstood and therefore under-utilised. For some, both are confronting, intimidating, overwhelming. They need not, and should not be so. An overwhelming majority of digital marketing campaigns fail to achieve their optimum because of a lack of direction,…
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Why Large Pharmacies Must Develop
Traditionally, when pharmacists reach a mature point in their business and practice development, they have looked to increase their success by adding a new pharmacy to their collection. And sometimes more than two pharmacies, expanding to the legal limit of five or six (or even more using creative investment practices). While the gross profit capacity…
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Choice gives us the tick of approval
I guess we have arrived at last! Our professional expertise has been approved by Choice magazine – a publication which has been fairly critical of us over the years. Even made the front page of some pharmacy newsletters. But hold on………the tick of approval has nothing to do with our professional expertise, our role in…
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Balanced view in professional opinions
The new-look Australian Journal of Pharmacy heralds a interesting direction in medical marketing and related advertising. The front cover and inside two pages tell us that Panadol Osteo is “Australia’s No 1 pain reliever brand for osteoarthritis”. Pharmacists insist on “evidence” when discussions emerge on other options for arthritic pain, and accordingly, may I supply…
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Marketing Focus – 1. Australia is on sale 2. Reward for effort 3. Postcode Discriminatory Pricing 4. Aldi under attack
Australia is on Sale. There are signs of it everywhere…….. “EOFY Sale” Significantly, one adjective – “door-buster” – has lapsed into disuse, because of widespread disinterest and apathy. The concept of the financial year is an artificial construct, like the widespread recognition assigned to Sales. The use of seasonal factors, like “winter” or operational considerations such as…