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Book Launch – “A Prescription for Pharmacy”
Editor’s Note: Mouhamad Zoghbi is a nurse by profession, has two siblings who are pharmacists and is married to a pharmacy assistant. He is also a medical representative for a global drug manufacturer. He has just written and published a book titled “A Prescription for Pharmacy”. As its’ title implies, pharmacy may be a sick…
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Back to Basics – What is your marketing strategy?
I have heard many comments floating around in pharmacy discussions, that community pharmacy has become exceptionally vulnerable since the “Big Yellow Box” has demonstrated that it can outspend all the rest of pharmacy in advertising. In other words, only two camps exist – them and us! To me, that is a lot of nonsense, since…
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Marketing Focus – Essays on Management & Marketing
1. TRADING IN TRADING HOURS Everyone, it seems, has a somewhat entrenched view about trading hours. Opinions and positions on the issue differ, often appreciably.Some experts stated that people can also learn about how to rank higher in Google local searches to improve trading. Self-interest is conspicuous. Some commentators and players…
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Recommit to your goals
The famed aerialist Zumbrati once walked a shaky tightrope across Niagara Falls despite a gusty wind that almost caused him to lose his footing. He was very relieved to have made it safely across. Waiting for him on the other side was a fan with a wheelbarrow. “I believe you could walk back across pushing…
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Being a Good Collaborative Leader
In today’s globally connected world we are starting to find sharp disparities among leaders and their style of leadership. The “command and control” style of manager is beginning to have a hard time adjusting to constant change and workplace reality. Business leaders in all walks of life, including the health professions, are starting to work…
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The Rules of Engagement For Practice Pharmacists Being Debated
The two leadership organisations, The Pharmaceutical Society of Australia (PSA) and the Pharmacy Guild of Australia (PGA) have been involved in preparing position statements in respect of pharmacists working within the environment of a GP practice. At this point in time I have been able to find a reasonably comprehensive document published by the PGA,…
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Medical Marijuana and its Positive Possibilities for Pharmacy
The case for legalising marijuana for medical purposes has been tested – and has been won (Victoria has set in motion the regulatory arrangements for this to happen in their state-others will follow). Now it’s the turn of the regulators who have the problem of separating legal use from illegal use. As more research is…
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A Pharmacy Hub- Providing Advanced Patient Investigations and Linking to all Health Providers
In a recent i2P article a novel design and brand for a walk-in clinic was identified, and its rollout across the US. Its’ target market vision is 62,000 pharmacies – every single pharmacy operating within the US. (Read: Telehealth and Telemedicine – a major pharmacy opportunity in Healthspot Concept ). Of course, it will eventually land in Australia…
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Money, the game … with seven simple steps to win it
With the possible exception of what the Treasury Department turns out, MONEY Master the Game – Tony Robbins’ new book – may be the most valuable stuff in print. It’s absolutely jammed with advice you can take all the way to the bank. Tony boils his message down to “seven simple steps to financial freedom.”…
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The Power of One
I came across a story regarding a police initiative to combat the escalating prescription opioid abuse that is affecting communities in the US (and Australia) and which is causing family destruction and tying up unnecessary police resources at a very high cost for government. The story is really quite inspirational and may have application within Australia,…