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Back to Basics – What is your marketing strategy?
I have heard many comments floating around in pharmacy discussions, that community pharmacy has become exceptionally vulnerable since the “Big Yellow Box” has demonstrated that it can outspend all the rest of pharmacy in advertising. In other words, only two camps exist – them and us! To me, that is a lot of nonsense, since…
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Marketing Focus – Short Stories on Management & Marketing
DIGITAL-ERA MARKETING– MISUNDERSTOOD AND UNDER-UTILISED “Digital era” and “Digital marketing” are two phrases and concepts that are largely misunderstood and therefore under-utilised. For some, both are confronting, intimidating, overwhelming. They need not, and should not be so. An overwhelming majority of digital marketing campaigns fail to achieve their optimum because of a lack of direction,…
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The Key Word is Strategy – and it Will Stimulate Clinical Service Design
With the pressure continuing to mount to design a range of clinical services for pharmacists, i2P advises that you need to design each type of service using a basic architecture and strategy. This will unify your approach and make it easier to communicate your concept to other health professionals and potential patients. This approach for…
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Emoji Power and Pharmacist Communications
Recently I noted a comment published in a pharmacy online blog that criticised the way pharmacist written communications were delivered to aboriginal communities and referred specifically to the lack of images to relay concepts or specialised components of information. Not having a lot of experience in this area I reflected about what I did know…
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Sleep disorder expert appointed new ResMed Chair
Sleep disorder expert Professor Peter Cistullihas been appointed the ResMed Chair in Sleep Medicine at the University of Sydney. Professor Cistulli will lead the University’s research, clinical, and educational activities in advancing the field of sleep-disordered breathing and its impact on chronic disease management. The new Chair is funded by ResMed and will work across…
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Marketing Focus – 1. Australia is on sale 2. Reward for effort 3. Postcode Discriminatory Pricing 4. Aldi under attack
Australia is on Sale. There are signs of it everywhere…….. “EOFY Sale” Significantly, one adjective – “door-buster” – has lapsed into disuse, because of widespread disinterest and apathy. The concept of the financial year is an artificial construct, like the widespread recognition assigned to Sales. The use of seasonal factors, like “winter” or operational considerations such as…
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Organise online to succeed offline – the connected world
Business online architecture is driven by the culture of cloud computing adapted for use with mobile technologies. And it creates a “constantly connected” environment that we either master to serve us in three major themes, or we become slaves to our own electronic environment. Those themes are effectiveness and productivity, balance and awareness, growth and…
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Pharmacy Needs Education & Training – Who will fill this need?
I recently read an article on leadership in the Harvard Business Review where a distinction was made between training and education and a view that educational establishments collectively over-invest in education and under-invest in training. Typically, higher education prizes knowledge over skills. This produces knowledgeable leaders and managers while training and skills go to those…
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Pharmacy Nemesis Roger Corbett – Back to the Future
Influential shareholders of Woolworths are seeking to invite Roger Corbett, the nemesis of Australian pharmacy, back into the fold as chairman. They say: “Woolworths needs a circuit breaker. Given the way Woolworths has lost direction and given the loss of shareholder value, there needs to be accountability – what’s needed is a circuit breaker to sort out the…
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For long-term success, give up these detrimental traits
Success isn’t always about dominating the landscape. Sometimes, to be successful, you have to be prepared to give up some counterproductive behaviors that are holding you back – and you may not even realize you’re guilty. Old habits are hard to break. And if you don’t even realize that you are practicing some of these…