-
Patient Engagement – Start With The Salutation
Health is a very personal business and trust is a very important element in the “engagement” mix as far as delivering information about conditions or medications, and the mentoring required when transferring knowledge and understanding. Engagement is a two-way process and involves system and style. For example, I have often used my knowledge of family…
-
Blue Ocean Strategy – It Fits a New Pharmacy Model
Pharmacists have described the community pharmacy environment for as long as I can remember, as being restrictive and confined, no matter the physical size of the pharmacy. They call it the “four-wall syndrome” and it is, in fact, a form of depression. The one thing that characterises the profession overall is that there is little…
-
Local Education –Forums to the future
As a management consultant my objective was always to delegate an owner-manager out of their business. The process usually took two years and during that period every single staff person was retrained to a different way of thinking about their workplace through on-the-job mentoring and the process of delegation. Thus, the business owners could actually take…
-
Shopping
In this ever-changing world we have constant disruption. Beliefs that we once held for marketing concepts are forever changing as consumers react to the environment around them. And the online environment, while having many presentations and converts, is an environment that community pharmacists have yet to fully embrace and conquer. Particularly in the portrayal of…
-
Creativity in the Workplace – It has to be made possible
Think about a place where creativity would be encouraged and nurtured. Did you envision an art studio, a theatre, or maybe a child’s playroom? All those places come to mind pretty easily, but I’m willing to bet there’s one place that didn’t, and that’s the pharmacy workplace. The traditional working life that many of us…
-
Increase Your Employability – Build a Personal Brand Through IT & Social Media
Increasingly, it is becoming more difficult for pharmacies to employ a range of pharmacists. It is simply because of the diminishing money supply in the system. This comes about because of the commoditisation of the PBS and the lack of courage by all pharmacy leaders to develop systems and services that are not government funded…
-
Marketing Focus – Essays on Management & Marketing
1. SCENARIO PLANNING ANALYSIS Mining resources are finite, ideas and innovation and infinite. In that one sentence is an overview of the reality and the opportunities of, and for, Australia. Critical analysis of scenario planning details reveal some substantive and important elements. Many of the aspects also relate, and are pertinent to individuals, sectors and…
-
Create Infinite Growth Through Appropriate Brand Building
Recently, I came across a paper published on the Boston Consulting Group (BCG) website and it was titled “Eight Lessons to Secure Infinite Growth”. It was a paper that involved simple processes to create strong brand images. As I read into the detail I found that if I changed some of the nomenclature it was…
-
Big Names; Big Mistakes Consumers Misled by Supplement Bashing
Orthomolecular Medicine News Service, October 30, 2015 Big names: the New England Journal of Medicine (NEJM), arguably the most prestigious medical journal in the world. Plus, the New York Times. On October 14th, the latter mentioned: “Dietary Supplements Lead to 20,000 E.R. Visits Yearly, Study Finds.” It was a report of a study published in the NEJM with…
-
Book Launch – “A Prescription for Pharmacy”
Editor’s Note: Mouhamad Zoghbi is a nurse by profession, has two siblings who are pharmacists and is married to a pharmacy assistant. He is also a medical representative for a global drug manufacturer. He has just written and published a book titled “A Prescription for Pharmacy”. As its’ title implies, pharmacy may be a sick…