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Medibank moves to emulate US health insurers – New Funding Models Needed!
Health insurance in the US has always been a contentious issue because of its limitations and high cost. Because of the cost factor it often formed part of a benefit in a salary package with the employer, better able to access to negotiate and manage health insurance discounts. Aggregation through a multiple of employees gave economic…
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Patients First – A Unique Recruitment Process Underpinning Clinical Services Development
i2P has published many articles over time relating to clinical services and the strategy for recruiting patients. The basic concept has been first to recognise that pharmacists, in their consumer mix attract both customers and patients, and that the primary strategy to sustain core business is building a customer base plus having a marketing process…
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On Being a TV “Star”
From time to time I have noticed comment in pharmacy media of the lack of programs on television that feature pharmacist’s roles and that make a positive contribution to pharmacy culture. Occasionally you find the odd program that has a minor mention of a pharmacist, but generally derogatory in some way due to a character…
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PSA15 – It’s now or never
The Pharmaceutical Society of Australia PSA have created a fresh new concept in pharmacy conferences which incorporates the best of previous conferences such as the CPExpo and PAC into an innovative new conference named PSA15. Joe Demarte the newly appointed president of the PSA began by saying that Australian pharmacy is undergoing unprecedented change, our…
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Bogus bed wetting interventions
I was recently contacted by a general practitioner who specialises in treating children who wet their beds. He raised concerns that he was seeing an increasing number of parents who had previously taken their child to alternative practitioners. One child had been to a chiropractor more than 20 times to be “adjusted”. This was causing…
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The Key Word is Strategy – and it Will Stimulate Clinical Service Design
With the pressure continuing to mount to design a range of clinical services for pharmacists, i2P advises that you need to design each type of service using a basic architecture and strategy. This will unify your approach and make it easier to communicate your concept to other health professionals and potential patients. This approach for…
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Emoji Power and Pharmacist Communications
Recently I noted a comment published in a pharmacy online blog that criticised the way pharmacist written communications were delivered to aboriginal communities and referred specifically to the lack of images to relay concepts or specialised components of information. Not having a lot of experience in this area I reflected about what I did know…
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Sleep disorder expert appointed new ResMed Chair
Sleep disorder expert Professor Peter Cistullihas been appointed the ResMed Chair in Sleep Medicine at the University of Sydney. Professor Cistulli will lead the University’s research, clinical, and educational activities in advancing the field of sleep-disordered breathing and its impact on chronic disease management. The new Chair is funded by ResMed and will work across…
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Power of the media’s impact on medicine use revealed
More than 60,000 Australians are estimated to have reduced or discontinued their use of prescribed cholesterol-lowering statin medications following the airing of a two-part series critical of statins by ABC TV’s science program, Catalyst, a University of Sydney study reveals in the latest Medical Journal of Australia. The analysis of the Pharmaceutical Benefits Scheme medication…
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Balanced view in professional opinions
The new-look Australian Journal of Pharmacy heralds a interesting direction in medical marketing and related advertising. The front cover and inside two pages tell us that Panadol Osteo is “Australia’s No 1 pain reliever brand for osteoarthritis”. Pharmacists insist on “evidence” when discussions emerge on other options for arthritic pain, and accordingly, may I supply…