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The Feel Good Principle: Making People Feel Better by Avoiding Inadequacy Marketing
We like things that make us feel good. We avoid stuff that hurts, feels bad, or is painful. It’s a basic human principle — embrace pleasure, and avoid pain. This explains why so many of us fail at New Year’s resolutions. Let’s be honest, most of us suck at resolutions. Here’s the reason why: they’re…
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NPS Medicinewise Announces First Bilingual Pharmacist Hour
NPS MedicineWise today announced its first bilingual Pharmacist Hour which will be held in Arabic later this month.Pharmacist Hour is an ongoing successful program which encourages consumers to ask questions about medicines on NPS MedicineWise’s Facebook page. Questions are answered by a pharmacist who is a member of the NPS Medicines Line team. The Arabic-language…