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Pharmacy in the Home (PIH) – Designing Your Future Direction
This is a project that has finally gained traction with community pharmacy leadership. As a reference exercise, i2P plans to condense its knowledge of PIH projects and deliver this content to readers, spread over a number of articles. The necessity of the project is self evident when you consider age demographics of the Australian population.…
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Blockchain – disruptive technology behind “cryptocurrencies” and now set to invade health.
A blockchain is defined as a distributed database that can maintain an ever-expanding list of records (called “blocks”) without the need for a trusted administrator or a central server, instead relying on a peer-to-peer network collectively adhering to a protocol for validating new blocks. Each block contains a time stamp and a link to a…
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Micro-practice – Future Direction for Pharmacy
I2P has long proposed that pharmacy attracts two types of consumers – customers and patients. A little reflection will resolve this issue because clearly, customers will be attracted to the more commercialised aspects of pharmacy that compete with retailing in general, and the reason why pharmacists see their major competitors as supermarkets and variety stores.…
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Planning for Uncertainty and Anxiety
To say that pharmacy began the current fiscal year with a high level of uncertainty – a major contributor to anxiety levels – is to state the obvious. Every person working within the pharmaceutical industry has been affected, with employed pharmacists complaining about the poor incomes they receive and fresh reports of a potential for…
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Develop success habits of millionaires
November is National Entrepreneurship Month, which in my world is the next best thing to a national holiday. Entrepreneurs are the backbone of American business. They take risks with their ideas, money and reputations, believing that their efforts will pay off even when no one else has confidence in them. This month honors those who…
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Your Dispensary – Core Business Could Evaporate
This year will be “crunch time” for most community pharmacies who have not yet decided on adopting disruptive technologies as a means of improving the “bottom line” of their pharmacy. I am thinking specifically the decision to purchase a robotic dispensing machine. It is almost a “no-brainer”. Robotic dispensing equipment has been available to pharmacy…
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NAVIGATING THE ROAD AHEAD
Below, is a concise text which provides insights on just two of six key aspects which are impacting global, national and local economies and market places. I am confident that you, like delegates to a forthcoming conference, will recognise and successfully pursue your own objectives and outcomes from this information sharing. Enjoy. Profit. Share. Barry Urquhart…
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Marketing Focus – Essays in Management & Marketing
1. “We are family”. Three small words. But not a three-word slogan. Collectively, they represent a force of nature in society and business. The importance and power of the phrase were brought home to me at a nephew’s 50thbirthday party. He shared with his guests that he and I had had a counselling session when…
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The PBS $1 Discount – Strategies for Coping
The next 12 months will be a real time of testing as the discount PBS co-payment of $1 begins to bite. You must prepare to combat this process immediately to ensure that your pharmacy will survive. This cynical process adopted by government, has the potential to generate many bankruptcies after the first year of introduction. And…
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Back to Basics – What is your marketing strategy?
I have heard many comments floating around in pharmacy discussions, that community pharmacy has become exceptionally vulnerable since the “Big Yellow Box” has demonstrated that it can outspend all the rest of pharmacy in advertising. In other words, only two camps exist – them and us! To me, that is a lot of nonsense, since…