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Professional Services Home Outreach – Marketing the Program and Recruiting the Patients
Pharmacy–in–the–Home (PIH) outreach programs are lagging in community pharmacy because there are insufficient clinical service developments within the existing physical environment.It is hard to establish a PIH if you are unable to demonstrate what a prospective patient may find of value, particularly in the form of a clinical service or other service. So in taking a…
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Pharmacy in the Home (PIH) – Designing Your Future Direction
This is a project that has finally gained traction with community pharmacy leadership. As a reference exercise, i2P plans to condense its knowledge of PIH projects and deliver this content to readers, spread over a number of articles. The necessity of the project is self evident when you consider age demographics of the Australian population.…
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Marketing Professional Services – Tactics & Strategies
Pharmacists are slowly coming to grips with the provision of professional services and are fleshing out suitable business models very cautiously. In part, this caution arises out of a sense of uncertainty because of the culture change that has to be embraced in converting what was previously an unstructured service (provided free of charge) to…
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Scotland’s Pharmacist Practitioner Champions
Perhaps it is because of my Scottish heritage, but I am continually dawn to the Scottish business model for community pharmacy, funded and developed in a genuine partnership between community pharmacists and government. One of its lesser publicised components is the funding of “Practitioner Champions”. It’s not a lot of money (£300,000 funding for this year),…
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Pharmacy Disruptors – Amazon, Artificial Intelligence & Holographic Health Practitioners
Disruption, as we all know, is an inevitability that is to be feared. If that fear can be used to motivate a chain reaction of positivity, then we have everything to gain and nothing to lose. Fear is already building around the knowledge that Amazon will be entering the pharmacy market in Australia and that…
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Setting up an Open Innovation Program
Let’s face it – community pharmacy is in a knowledge transfer bind. It can no longer function under its own self reliance. It is bogged down because pharmacy leadership has developed hardening of the arteries and finds itself immobile inside each of its traditional infrastructures. The primary cause is twofold: * Information is being collated…
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Guardrails – Why they Need Continual Analysis and exist with a Balanced Direction
Guardrails “A large, freshly-paved parking lot has no boundaries. You can drive in any direction, free to speed to your destination. But once there’s more than a few cars driving, traffic stops. It’s too risky, there are too many uncertainties. A car could come at you from any direction, and so we crawl. Flow is…
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Robots + AI = Rx Replacement?
In an earlier article (Avatars May Take Over Patient Communications – Where to from there?, I discussed the possibility of pharmacists being able to be displaced, especially in the area of drug information delivery to patients. Big Pharma has always wanted to be able to advertise directly to patients because they know the power of…
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A4M Proposes a $1 trillion health cost save for US – why not Australia?
The American Academy for Anti-Ageing (A4M) is a medical group researching and treating the ageing process through utilising the concept of Integrative Medicine. They have come up with a simplified 10 point proposal designed to slash major costs from the health bill in the US – they say reductions of up to $1 trillion are…
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Design for a Medication Safety Plan
The problem of creating a quality professional pharmacy practice for community pharmacy is often in conflict with the metrics required to provide a solid business infrastructure. Without a sound infrastructure there is no support to underpin a professional practice, so Codes of Conduct and minimum levels for Standards of Practice have to be developed. Increased…