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Marketing Focus – Essays in Management & Marketing
1. “We are family”. Three small words. But not a three-word slogan. Collectively, they represent a force of nature in society and business. The importance and power of the phrase were brought home to me at a nephew’s 50thbirthday party. He shared with his guests that he and I had had a counselling session when…
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You really can buy happiness
We’ve all heard the old adage that you can’t buy happiness. Well, it turns out that’s not exactly true. You actually can buy happiness – when you spend your money or your time on others. Does that come as a surprise to anyone? It’s true for individuals and companies alike. Corporations and organizations often…
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Customize your customer service
If you’ve ever had anything custom-made, you can relate to how satisfying the experience can be. Whether it’s a new house, a tailor-made shirt, or even a special sandwich, getting exactly what you ordered is gratifying. That’s why I think we should rename customer service to “custom service.” Every customer contact should involve custom care…
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Creativity in the Workplace – It has to be made possible
Think about a place where creativity would be encouraged and nurtured. Did you envision an art studio, a theatre, or maybe a child’s playroom? All those places come to mind pretty easily, but I’m willing to bet there’s one place that didn’t, and that’s the pharmacy workplace. The traditional working life that many of us…
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Marketing Focus – Essays on Management & Marketing
1. SCENARIO PLANNING ANALYSIS Mining resources are finite, ideas and innovation and infinite. In that one sentence is an overview of the reality and the opportunities of, and for, Australia. Critical analysis of scenario planning details reveal some substantive and important elements. Many of the aspects also relate, and are pertinent to individuals, sectors and…