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Marketing Your Leadership Potential – It’s a Great Persuader
Marketing is a powerful tool. Just ask any global drug company. It is their primary tool that underwrites the evidence base for their patented drugs. It’s a powerful tool to build cultural awareness, so that makes it a great tool for introducing the concepts that will take us down the pathway for a new paradigm pharmacy.…
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Health Care Dissatisfaction
GE Healthcare Camden Group and Prophet on Wednesday published the results of a study that found about 81% of the people they surveyed are dissatisfied with their health care experience. While this is a US study i2P believes that a similar situation exists here in Australia. The study also found a gap between what providers…
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You can’t get out what you don’t put in
My friend, motivational speaker Zig Ziglar liked to tell the story of his friend, Walter Hailey. Although he became a star salesman, Hailey’s early career in insurance sales was rough. He endured frustration, anxiety, slammed doors, low sales figures, and uncertainty about his future. One day he grew so discouraged that he went to his…
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The Move Towards PBS Privatisation – It is a Possibility and Could Provide a Wrecking Ball for Community Pharmacy
I am always suspicious of government motivation when they move the chess pieces around the board without an appropriate explanation. Dating back to the start of the Coalition taking power there was discussion that highlighted the poorly defined role private health insurance plays in the funding and delivery of Australian health care, and how government…
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RFID Is a Basic Step Towards Specialist Goods & Services Success
Specialist Retailers like Rebecca Minkoff are benefiting more from service and supply chain agility. Australian specialist pharmacies lag well behind. Today, consumers are more informed, empowered and demanding. As the line between the physical and digital worlds blurs, retailers must differentiate themselves to drive customer loyalty. That means delighting customers and patients beyond expectation while getting…
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Marketing Focus – Essays on Management & Marketing
A little gratuitous advice to the Australian Prime Minster, Malcolm Turnbull: Schedule this year’s Federal election for September, or better still, October. At this time the Australian economy and commerce do not need a 5-to 6-week distraction that will impact on productivity, momentum and cash-flow. The later the better, is only a compromise. Now is…
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A Happy Workplace is also a Profitable Business Environment
A happy workplace is one that is characterised by good leadership generating good policies, forward planning and capital recruitment, with all of that activity interpreted by good managers. Note that I use the word “interpret” for managers whose primary function is simply to make good decisions. Words can sometimes be misleading and if they ambiguously…
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Encouragement is verbal sunshine
Lord Chesterfield, in his famous letters to his son, said: “My son, here is the way to get people to like you. Make every person like himself a little better, and I promise that he or she will like you very much.” Most of us are aware of the tremendous power of encouragement, yet we…
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Disruptive Technology for Patient Engagement
New technologies pave the way for innovation to drive business practices in pharmacy. Unfortunately, innovation appears to be a slow process in Australian pharmacies and as a result there is a pent-up frustration among young pharmacists that nothing is happening. On the other side of the coin there seems to be a majority of pharmacy…
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Creativity and Innovation – In Pharmacy, both may need an injection
Creativity and innovation are terms constantly used in the world of business, but what do they really mean in that context? The dictionary defines creativity as: “the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination” For an actual example of creativity I turned to Seth Godin, and he did not fail me. “One of my favorite triumphs of all time happened…