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Wisdom is Sunlight Of the Soul
Quotes, aphorisms, proverbs or whatever you want to call them — I’m a junkie. I picked up the habit from my father who was an Associated Press journalist. Readers of my nationally syndicated column will recognize them as morals. They need to be short, snappy and to the point. A good moral or proverb must…
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Outreach Services are Drivers for Clinical Services that can Expand Market Share
This article is the last in an article series attempting to summarise a focus for community pharmacy direction using an outreach Pharmacy-in-the-Home program as a driver of future directions. We have identified two main demographics as being the driving forces – the ageing population and a younger time-poor demographic who have in their charge young…
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Marketing Focus Newsbrief – Much Small Business Self-Induced
Many local businesses are losing revenue opportunities because of inadequate access, poor/no responses to initial enquiries, non-adherence to appointment times, indifferent service standards and a lack of follow-up. Price discounting and major global competitors are secondary issues. Profit from invaluable insights. Australians are turning off loyalty and preference to local small businesses. …
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Professional Services Home Outreach – Marketing the Program and Recruiting the Patients
Pharmacy–in–the–Home (PIH) outreach programs are lagging in community pharmacy because there are insufficient clinical service developments within the existing physical environment.It is hard to establish a PIH if you are unable to demonstrate what a prospective patient may find of value, particularly in the form of a clinical service or other service. So in taking a…
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Pharmacy in the Home (PIH) – Designing Your Future Direction
This is a project that has finally gained traction with community pharmacy leadership. As a reference exercise, i2P plans to condense its knowledge of PIH projects and deliver this content to readers, spread over a number of articles. The necessity of the project is self evident when you consider age demographics of the Australian population.…
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Remember To Work On Keeping Your Memory
American mathematician Norbert Wiener had a reputation for being a little absent-minded. According to one story, when his family moved to a new Massachusetts home, his wife insisted on supervising every detail of the move because she couldn’t depend on Wiener to remember the important details – like their new address.Wiener went to work on…
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Dealing with distraction
Our digital lives might be making us more distracted, distant and drained, according to to research presented by the American Psychological Association. For example, even minor phone use during a meal with friends is enough to make diners feel distracted, and it reduces their enjoyment of the experience. Even people with their phones easily accessible…
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The Difference Between Care and Service is Significant
I’m not bemoaning the current state of pharmacy, but what percentage of your time is spent doing what you went to pharmacy school to provide? How can we ensure that we prioritise care over service? Somehow, we have to re-educate our patients and customers that outstanding care is essential, and good service isn’t. We don’t…
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Communication Need Not Be Complicated
Several years ago, a seasoned plumber wrote to the U.S. Bureau of Standards promoting a new procedure for cleaning pipes. The bureau replied: “The efficiency of the recommended solution is completely undisputed. However, there is an inherent incompatibility between the aforementioned solution and the basic chemical structures of the commonly used materials in current household…