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15 Reasons to Date a Pharmacist
Trawling the Internet recently we came across the global dating site eHarmony promoting pharmacists as great life partners. Intrigued as to whether they were “fair-dinkum” we visited the site to see what they were saying and genuinely surprised when we realised that they were not being frivolous. As we discussed the implications of this material…
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Pop-Up Stores might Provide Pharmacy Marketing Opportunity
With a range of retail store becoming vacant because of economic distress, new opportunities present by being able to rent the front windows of these stores at low rentals. The idea is not new and real estate agents and investors have started looking for alternatives to hiring property management company for their vacant space to…
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Extreme? Not Necessarily
First, think of the consequences. “Extreme discounts” do attract widespread attention, can generate increased sales and revenue in the short-term and therefore, for specific time-periods, have the capacity to redirect traffic flows. But the tactic is fraught with potential intermediate-to-long-term brand damage consequences. Questions about profit margins and value are understandably raised in the minds…