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Opportunities for Clinical Services
I was interested to read that Chemmart had introduced a genetic testing system designed to tailor drug treatments to an individual patient. At least that has been the promise of these types of tests as they have gradually made their way into the market-place. With the introduction of the myDNA test into a pharmacy environment…
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Disruptive Technology for Patient Engagement
New technologies pave the way for innovation to drive business practices in pharmacy. Unfortunately, innovation appears to be a slow process in Australian pharmacies and as a result there is a pent-up frustration among young pharmacists that nothing is happening. On the other side of the coin there seems to be a majority of pharmacy…
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Marketing Focus 1. The Year of the Entrepreneur 2. A Black Star 3. Pursuit of Business 4. Digital-Era Local Marketing 5. The Digital Divide
It’s official. 2016 is the year of the Entrepreneur. Those looking for leadership, financial stimulation and a “leg-up” from government or the mining industry will be disappointed. In both instances for them the cupboard is bare. For the innovators the potential for financial rewards will be substantial – but as rare as genuine entrepreneurs. …
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Panadol Osteo? Give me a break!
It’s a little hard to believe that the biggest talking point in health early in 2016 is the price rise around Panadol Osteo. This is happening at a time when the entire health (or illness) system is bursting at the seams, and the role of the pharmacist within this system is under ever-increasing scrutiny, We’re…
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Marketing Focus – Essays in Management & Marketing
1. “We are family”. Three small words. But not a three-word slogan. Collectively, they represent a force of nature in society and business. The importance and power of the phrase were brought home to me at a nephew’s 50thbirthday party. He shared with his guests that he and I had had a counselling session when…
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Marketing Focus – Essays on Management & Marketing
1. SCENARIO PLANNING ANALYSIS Mining resources are finite, ideas and innovation and infinite. In that one sentence is an overview of the reality and the opportunities of, and for, Australia. Critical analysis of scenario planning details reveal some substantive and important elements. Many of the aspects also relate, and are pertinent to individuals, sectors and…
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Create Infinite Growth Through Appropriate Brand Building
Recently, I came across a paper published on the Boston Consulting Group (BCG) website and it was titled “Eight Lessons to Secure Infinite Growth”. It was a paper that involved simple processes to create strong brand images. As I read into the detail I found that if I changed some of the nomenclature it was…
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Back to Basics – What is your marketing strategy?
I have heard many comments floating around in pharmacy discussions, that community pharmacy has become exceptionally vulnerable since the “Big Yellow Box” has demonstrated that it can outspend all the rest of pharmacy in advertising. In other words, only two camps exist – them and us! To me, that is a lot of nonsense, since…
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Marketing Focus – Essays on Management & Marketing
1. TRADING IN TRADING HOURS Everyone, it seems, has a somewhat entrenched view about trading hours. Opinions and positions on the issue differ, often appreciably.Some experts stated that people can also learn about how to rank higher in Google local searches to improve trading. Self-interest is conspicuous. Some commentators and players…
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Get Up Advert banned
As government becomes secretive and undemocratic and mainstream media aids the process, it generates a climate that allows for the formation of equal and opposite alternatives, and to mobilise affected communities. These manifest as a range of “whistle-blowers”, online polls and surveys, blogs published over the Internet and news aggregators that attempt to provide a…