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EDITORIAL For Monday 3 November 2014
Welcome to this weeks edition of i2P – Information to Pharmacists E-Magazine. Something went wrong with our automated mail out system this week and you might have received a copy of the last edition mailed out by mistake. Our apologies for this and we are still trying to locate the “bug”. This week we congratulate…
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NPS Media Releases – Movember Men’s Health
4 November 2014 NPS MEDICINEWISE: MEN’S HEALTH ADVICE THIS MOVEMBER As the global men’s health awareness month Movember gets underway for 2014, the latest issue of Medicinewise Living fromNPS MedicineWise advises men to make sure they are being medicinewise. Take stock of your health this Movember and make sure you are keeping your medicines in working order by thinking…
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“Ask Your Pharmacist” – the New and Not so New PGA Initiative
The landscape of pharmacy, until very recent times, has lacked affirmation and direction. The latest television advertisement developed by the PGA exhorts the general public to “ask more” about what their pharmacy provides, and then has the walls of the pharmacy open out in the form of a cross, each arm of the cross suggesting…
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Brand Simplicity – Aldi Tops Globally – Brand Pharmacy Next?
It would seem that kudos accrues with brand simplicity. This means that with simplicity, consumer understanding of the brand increases as does trust. This particular marketing metric may be worth following through given the recent launch of a PGA marketing campaign around the theme of “Ask your pharmacist” which, given the money invested, is an…
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Please Help the Worried Well
I’m not sure what’s happening, and it may be a result of the issues around blood tests for everything including underwear size, but I’m seeing lots of blokes especially who, having had a blood test which shows a slightly elevated something or other, are scared stiff about the ramifications. Fasting glucose levels that has slightly…
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Consumer Health Opportunities
People who are committed to healthful eating and lifestyles are well-informed about ingredients and food labels, and hard to sway with label claims. Yet they don’t fully appreciate the health benefits of frozen fruit and vegetables. Those are a few insights from a new report from Dunnhumby that analyzes the value and behaviors of “health-committed”…
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Vein Viewing Technology Use is an Australian First
Editor’s Note: The following information comes from the Australian Red Cross, who are trialling a device that utilises near infrared light to track blood vessels to improve the blood donation experience. Near infrared light is starting to appear in a range of medical technologies that can provide cheap and accurate metrics for patients for a…
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ASMI Media Releases 1. ASMI Conference – Self Care 2. ASMI Conference-Transforming Pharmacy
ASMI 2014 Conference: Self care emerging as central to sustainable health policy 28 October 2014 – Interest in self care is growing worldwide particularly in developed economies such as the UK, Australia and the US. In the UK, momentum has been slowly building since 2000 when the National Health Service Blueprint (NHS Plan) was announced…
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Is it ‘Wellness’ or ‘ Wellne$$’?
I was introduced to the concepts of ‘well-being’, and ‘wellness’ after my cancer was diagnosed 10 years ago. Have these terms, intended to guide patients back to good health, been high-jacked by the Complementary and Alternative Medicine (CAM) industry to exploit us? A definition of ‘well-being’ is “the state of being comfortable, healthy, or happy“.…
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PSA Media Releases – 1. UTS Survey 2. PGA Campaign 3. Vaccination Course 4. Innovative Pharmacist Award 5. Immunisation Pilot Award
November 2, 2014 UTS survey shows support for greater focus on pharmacist professional services The pharmacy profession remains pessimistic about its future, but sees opportunities for a greater focus on professional services in the next Community Pharmacy Agreement, according to the latest UTS Pharmacy Barometer. The barometer, on which a score of 100 represents…