Editorial
Welcome to the March edition of i2P – Information to Pharmacists.
You may have noiticed if you receive i2P by email, that we have simplified our mail out presentation.
This was because the code in our earlier version appeared to be too unstable to maintain, hence the simpler presentation.
Columns
Rollo Manning: Pharma-Goss
John Dunlop: Inside NZ
Loretta Marron BSc: Health Watch
Barry Urquhart: Marketing Focus
Harvey Mackay: Strategic Thinking
Mark Neuenschwander: I`ve been thinking about...Recent Comments
Past Editions
Volume 1 Number 1
Volume 1 Number 2
Volume 1 Number 3
Volume 1 Number 4
Volume 1 Number 5
Volume 1 Number 6
Volume 1 Number 7
Volume 2 Number 1
Volume 2 Number 2
Pharma News
Hospital News
Health Politics
Pat Gallagher: Health Informatics - The State of the Nation
Peter Sayers: The Three-Ring Circus
Dr David More: e-Health IdentifiersEPublications
NZ Pharmacies Create Opportunities for Health Discussions
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Editing and Researching news and stories about global and local Pharmacy Issues | |
A local group of New Zealand pharmacies, backed by their District Health Board, have developed a health promotion program using resources such as posters, brochures and other give-away and display materials related to two different health topics, every three months.
This simple promotion has stimulated enquiries from interested locals and pharmacies have benefited from providing their traditional information service that has translated into increased numbers of patients and a lift in the sales of products recommended by pharmacists.
It is a success story that could be emulated anywhere.
Follow the story published in the Wairarapa Times-Age.
Pharmacies help spread health messages
"Pharmacies across the region have joined forces with Wairarapa District Health Board to drive home crucial health messages.
Eight Wairarapa pharmacies have agreed to display posters and brochures supplied by the DHB to highlight events on the healthcare calendar such as vaccination programmes against cervical cancer, seasonal influenza and currently, supporting people to become smokefree around World Smokefree Day.
"The aim is to create awareness within our community," Public Health health promoter Anna Stuart said.
"For many people, the pharmacy is their first port of call for a range of health issues so giving them information from that point makes sense."
She provides the pharmacies with a range of resources such as posters, brochures and other give-away and display materials related to two different health topics, every three months.
"The feedback we've had from the pharmacies so far has been really good," she said.
"It seems that the displays have got people talking and that's a great start.
"We recently had some window displays related to different types of skin infections and the pharmacies told us that there had been plenty of people coming in off the street asking for information, advice and products as a result of seeing the window display."
More at this link
It is becoming increasingly obvious that pharmacies around the globe will have to find value-added services to build around their core business of dispensing, for high margins will not sustain the current pharmacy model as big business continues to apply pressure to break pharmacist exclusive ownership of pharmacies.
Engaging communities at the grass roots in this integrative manner is a good first step to get pharmacy involved in its own backyard - primary health care.
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