Although the pharmacy profession in Australia has the ability to change its culture it has generally relied on external forces to create the necessary impulse and reaction. Traditionally, the force has originated from government, the medical profession, government and medical combined, Big Box Retail and more recently, mainstream media combination generally promoting a global pharma marketing strategy (often involving manipulated news or evidence reports). It is a lot to contend with but all of the above power sources have been a source of stimulatory reaction within the Pharmacy profession – all with different agendas and always seeking to control or manipulate the pharmacy profession in some capacity. However, pharmacy reaction has always been to build a bigger and better lobbying system and create protective legislation to protect the borders of pharmacy practice. Rarely has pharmacy  countered by engaging a strategic warfare that does not take prisoners, believing it did not have the scale or resources of a big business to succeed in such an approach. As a result, pharmacy has been pursued by all the above predators for different reasons from each source. Reacting to pressure, rather than creating some additional strategic pressure in its own right, has created lacklustre … Continue reading Amazon May Force Australian Pharmacy Culture Change – at last!